Know the History, Advantages and Disadvantages of Online Music and Internet Radio

Carl Malamud, often known as the pioneer of internet radio had paved way for the phenomenon as it is now, way back in 1993. The Internet Talk Radio gained popularity when the first internet radio broadcast took place. Let us take a look at the major milestones in the industry of Internet radio.


• In 1994, Rolling Stones held their concert through online streaming which was the first ever cyber concert ever.
• November 7th, 1994 marked the first radio station by the name WXYC.
• 1998 was the year when the longest running internet radio show ‘The Vinyl Lounge’ began to be net casted through NetFM, from Sydney, Australia.
• The advent of 21st century saw the streaming of online music through higher bandwidths, i.e. 64 kbps which has now become 128 kbps.
The advantages of internet radio
The biggest advantage of online streaming through internet radio is enjoyed by budding, independent and deserving musicians who remain overshadowed by the marketing strategies of the popular brands and labels. Such a platform provides exposure to them and the world tends to know about who they actually are. Other advantages include:

• The copyright laws protect illegal and unauthorized distribution.
• The marketable content is of high quality.
• The internet radio enables listeners to listen to a wide variety of tracks, irrespective of boundaries.
The disadvantages
The biggest drawback is probably the decreasing revenue of the business side of music. The new technologies have almost deleted the system of revenue generation and the concept of royalties that an artist has been paid since ages is near to being categorized as obsolete. The internet radio also disables multiple audio formats.
The debate regarding royalties derived from labels and outright sale to customers is still debatable, but the fact that online streaming has been an insane phenomenon just cannot be negated.

Promoting indie music blogs

Great promotion
Music is the thing which needs great promotion. There are many music people and artist who have great talent but they are not able to promote their music and not get the needed attention. Thus for all those the indie music blog are useful. They are the ones who believe in helping the new artist to post their music and describe it. They try to promote the music and artist in all possible manners. They not only promote the music but also the helping distributing the music. They promote all the types of music like jazz, hip hop and indie genres.


Grow together
They can help you to grow together. They believe that if they stick together then they grow together. It is relevant in the press feature. The music will be able to get the required attention using the music blogs. They help imagining a lot of attention of people and that you may not be able to seek on your own. Thus the indie music blogs act as the mediator which can help you to build relationships. It is not only that the music is listed on the blogs but it is been reviewed as well by the audience and that makes the music and artist more popular. Then it is made popular on the social media networks by sharing it.

You can align yourself with them and increase your growth. It is also possible that once you gain popularity on the blogs, those who worked with you on that blogs can make it possible to get larger outlets for you. Moreover, they can create some new opportunities and access for the artists. It is also a good idea to support some site in the infancy and that can get a long journey for you. Thus seeking help from the indie music blogs can make the site and artist both grow together.

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